Nailed it! Circa 2003, in an interview with VibeWire magazine I said, “I believe that we will see a trend developing where internet magazines that establish a sizeable readership will go to paper with online versions as teasers and a storefront to order the trade copy.”
Today, in Mashable Business, reporting from a paidContent conference in New York, quote “We see websites as gateway into the brand,” said Bob Sauberg, president of Conde Nast. Liz Schimel, evp and chief digital officer at Meredith, echoed his statement, calling websites “entry points” through which visitors can discover publishers’ other — namely, paid — products.”
Nine years ahead of the Conde Nast president.
Boasting rights, claimed.